This Cookie Policy explains how Apex AV ("we," "us," or "our") uses cookies and similar tracking technologies on apexav.com. It should be read alongside our Privacy Policy.

What are cookies?

Cookies are small text files placed on your device when you visit a website. They help sites function properly, remember your preferences, and measure how the site is used.

Types of cookies we use

Strictly necessary — Required for the site to function (e.g., remembering your cookie consent choice). These are always on.
Analytics — Help us understand how visitors use the site (pages viewed, traffic sources, device types) via Google Tag Manager and Google Analytics. Set only with your consent.
Marketing — Google may receive device, page, approximate location and cookie data to measure and optimize advertising. Tracking is blocked until acceptance in the EEA, UK, Switzerland and Canada (Canada is treated conservatively because our country lookup cannot identify Quebec). Unknown locations are also blocked. Elsewhere ordinary advertising measurement may run without a banner, unless you decline. No customer matching data is enabled by this setup.

Managing your preferences

Use Cookie settings in the footer to accept or decline at any time. We show the banner where consent is required or your location cannot be determined. Declining blocks optional Google tracking; withdrawing after tracking has loaded refreshes the page to stop it. Choices also apply across open tabs. Analytics requires acceptance. Your browser stores a consent record with a random visitor reference, your choice, time, region classification and the notice version; a later withdrawal preserves earlier records. Clearing browser storage removes these records and preferences.

Analytics in more detail

When analytics cookies are active, they typically record which pages you visit, how long you stay, the general type of device and browser you're using, and an approximate location based on IP address — not your name or exact address. We use this aggregate information to see which pages and service areas get the most interest and to fix pages that aren't working well, rather than to track individual visitors.

How long cookies last

Session cookies are deleted automatically when you close your browser. Persistent cookies, including your cookie-consent preference and analytics identifiers, remain on your device for a set period (commonly up to 24 months, depending on the provider) or until you clear them manually. Clearing your browser's cookies at any time removes both types.

Opting out

Beyond the on-site banner, most browsers let you block all cookies, block only third-party cookies, or delete existing cookies from your privacy or security settings. Google also offers browser add-ons and account-level controls to limit how Analytics data is collected across the sites you visit. Blocking non-essential cookies will not prevent you from browsing or contacting us — it only limits the usage data we're able to see.

Third-party cookies

Some cookies are set by third-party services we use, including Google Tag Manager and Google Analytics. These providers have their own privacy and cookie policies. Read how Google uses this information at Google Privacy & Terms.

Changes to this policy

We may update this Cookie Policy from time to time. The "Last updated" date at the top reflects the most recent changes.

Contact us

Questions about cookies? Reach out to Apex AV at info@apexav.com or (303) 317-3233.